CRM (Customer Relationship Management), sometimes known as customer management, customer value management, customer centricity, and customer-centric management. The principles that have been established to effectively attract, serve and retain the best customers will see significant positive impact on bottom line profits. Deep relationships with customers, the more opportunities to sell products and services. However, with the advent of e-business and 'new economy', the challenge of building strong customer relationships have become larger.
The need to attract, acquire, leverage, and retain customers who are still a major concern for most companies. Storage and revenue growth through customer acquisition will remain a major need to compete successfully. Several studies document that the average company loses half its customers every 5 years and that cost five to ten times more likely to acquire new customers to keep existing.
Over the past few years, customer relationships are key to industrial growth in business. Industry must take absolute responsibility for customer satisfaction. This requires learning and tracking customer needs, behaviors, and lifestyle and use this information to create specific value propositions. This strategy is the path to consumer loyalty.
The need to attract, acquire, leverage, and retain customers who are still a major concern for most companies. Storage and revenue growth through customer acquisition will remain a major need to compete successfully. Several studies document that the average company loses half its customers every 5 years and that cost five to ten times more likely to acquire new customers to keep existing.
Over the past few years, customer relationships are key to industrial growth in business. Industry must take absolute responsibility for customer satisfaction. This requires learning and tracking customer needs, behaviors, and lifestyle and use this information to create specific value propositions. This strategy is the path to consumer loyalty.
As performed by PT Gramedia Pustaka Utama, which is one major publisher in Indonesia. Established since 1974. They have published books of translation quality and the works of children of the nation, ranging from children's books, edutivity, to adult. Now they also publishes thousands of books each year, with various themes of fiction and nonfiction. Scholastic information services unlimited in print form.
They also provide services via the internet. Various information can we explore through a series of menus that are available here. we could listen to start from the profile companies, coverage of circulation, advertising rates, product profiles online and print media.
They also provide services via the internet. Various information can we explore through a series of menus that are available here. we could listen to start from the profile companies, coverage of circulation, advertising rates, product profiles online and print media.
As the widespread use facebook in cyberspace, PT Gramedia Pustaka Utama utilize this tool as an approach to customer relations or often referred to as CRM. They opened an official page on Facebook. There they provide information about new books published, the price of books, synopsis of books, book launch events, and other information that are useful for book enthusiasts.
On that page, they also provide the opportunity for customers to share their advice or input. With the existence of this page, PT Gramedia Pustaka Utama will be closer to its customers and is very profitable for the company to serve and retain customers. Obviously this page is also useful for its loyal customers.
On that page, they also provide the opportunity for customers to share their advice or input. With the existence of this page, PT Gramedia Pustaka Utama will be closer to its customers and is very profitable for the company to serve and retain customers. Obviously this page is also useful for its loyal customers.
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